Freelance high-tech marketing copywriter

20 years experience
MBA in marketing

Kate Waddell

Specializing in high-tech B2B marketing

You need a copywriter who is...

Experienced
I have an MBA and twenty years of experience crafting B2B marketing communications. I understand technology, keep up with the latest IT trends, and can turn engineer-speak into persuasive C-level content.

Specialized
I focus on high-tech marketing communications. I've written about AI, quantum computing, HPC, hybrid and multicloud environments, edge computing, and more.

Professional
You can feel confident putting me on a kick-off call with your clients or SMEs. I speak the language of business, keep regular office hours, and take deadlines seriously.

Services

Briefs, brochures, case studies
eBooks, white papers, guides
Demand-gen channel campaigns
Video scripts
Blogs and paid articles
Social media
Sales enablement

When my clients change jobs, they take me with them. Here's why.

Kate is a content and copy pro who is truly a pleasure to work with. She asks the right questions and does not need micro-managing to get the job done. Additionally, she delivered everything on time, on topic, on budget…I’d highly recommend Kate to anyone who is looking for a copywriter or for content development.”

Nancy Matthews, Online Legal Marketing (OLM)

“I feel quite fortunate to have Kate as a part of my team. Being a great writer (and Kate certainly is!) is simply not enough. I need someone who can interact with all of my clients and project managers. I need a writer that can lead interviews, jump into discussions and sift through piles of information. Someone who delivers on time, all the time—even while juggling half a dozen pieces with us. Kate is that person.”

Vicki Gutierrez Sakakeeny, MarketReach

Kate has the unique ability to take the mad ramblings of a group of ADD engineers and turn it into a clear message for technical and nontechnical staff.”

Michael Healey, Yeoman Technologies

“Kate has a knack for transforming technically verbose copy into a clear and concise message that resonates well on the web. She’s results driven and is a pleasure to work with. I highly recommend Kate.”

- Luis Fernades, Harte Hanks

Sample work

Executive guide: Quantum Computing
White paper: AI Empowers Innovative Banks
Infographic: Advance Sustainability with Innovative Power and Cooling
Blog: Draw down MACC with HPE GreenLake
eBook: Activate Real-time Insights
Infographic: Innovation and Modernization for Banking Using the Transformative Power of AI
Infographic: Build Your Innovation Factory
Video script: Activate Real-time Insights
Video script: Data Lakehouse
Sponsored article: Urban Mobility Transformation Enhances the “Fast” but Removes the “Furious”

What can I do for you?